GATW CELEBRATED 25 YEARS

 

In 1997 the programme opened up to New York and Toronto and by the turn of the millennium in 2000 the programme included Atlanta Georgia which gave way to Fort Lauderdale, Florida  in 2003. So twenty five years of greetings celebrates the linking of the Jamaican community in the United Kingdom with their friends and family in Jamaica. It also represent the broad base thinking of the Jamaica National Building Society who at that time was only a Jamaican Company with offices in Jamaica, but like us they also noticed the expansion of Jamaica to what is today  termed “the Jamaican Diaspora”, meaning the countries from where half of the Jamaican economy is financed daily. Today Jamaica National leads that world and GATW have become the wave across the fence. Did you notice “it is colonialism in reverse” but this time with a handshake and a warm Jamaican smile. Colonialism is tied in many ways to the success of our programme and one of the most commanding is the fact that it created a Jamaican that remains Jamaican wherever they are and however long they live there. They will still talk their patoise , they will still eat their affou yam and play their reggae music as loud as they want. You can add all the other “THEY WILL” but you can see why we were destined to be successful.

Twenty five years of GATW means sixty four years since Jamaicans original migration on the Empire Windrush in 1948 , so yes “THEY STILL” ..do a lot of Jamaican stuff, but this generation will only remain Jamaican if we pick up where their grandparents left off. They still enjoy their affou yam , their reggae music and their version of patoise, but it means nothing to them that the label states, “made in Taiwan or the reggae music created by a Korean or the company marketing the product is called Jamaica Export Product, registered in India. Is this important to any other Jamaican company? Well, come on lets reclaim our Jamaican , we would be delighted to expand our product to Jamaicans and their friends wherever they are in the world. WE ARE MORE THAN A COUNTRY, WE ARE A PEOPLE...